The London 2012 Olympic committee chose BMW as its Official Automotive Partner, the committee believes BMW’s sustainability credentials will help make the London 2012 games sustainable. In accordance with the partnership the German car maker will supply the game’s participants and organisers with a range of Efficient Dynamic diesel cars, hybrids and electric vehicles, achieving average CO2 emissions below the LOCOG target of 120g/km, as well as bicycles and motorcycles.
BMW has recently announced its initiative designed to provide Team GB and Paralympics GB with support as they prepare for the Games on and off the field, called the BMW London 2012 Performance Team. The first twelve athletes have already joined the team, medal prospects such as Tom Daley, Louis Smith and Ellie Simmonds to 2012 hopefuls Jonathan Brownlee and Giles Scott are a few already signed up.
Tim Abbott, Managing Director of BMW UK said, “Our position as the world’s most sustainable automotive company makes us a natural partner for a sustainable Olympic and Paralympic Games in 2012. Our Efficient Dynamics programme means our cars are extremely fuel efficient, with low CO2 emissions, while still delivering great performance – just like our athletes who strive for maximum energy efficiency and performance. That’s why we’re delighted to be launching the BMW London 2012 Performance Team and we look forward to supporting these athletes as they prepare for London 2012.”
Tom Daley a Team GB Diver who came so close in the last games to a gold medal said, “It’s no secret that I’ll be looking to win a gold medal at London 2012 but what I do in the run up to the Games, is as important as what I do on the day itself. Having the support of the BMW London 2012 Performance Team throughout my training will help to drive me towards my dream and hopefully to pass my driving test this year too – I can’t wait to get into my MINI!”